I've waited a long time to write this review and I have quite a few different lip glosses and butters, etc. This is my favorite lip product I've tried of the NYX brand. I think it's a little pricey for what it is, but I'm going to purchase again because mine is almost out.It's smooth and somewhat moisturizing, and it's not at all sticky. I'd say it's a neutral to pinkish pigment. But it's not just straight out pink. It's more of a slighly rosey, salmony pink. IMO a very attractive shade (Maple Blondie) will go with most any skin tone I would think. I have fair to medium skin, auburn hair and this color adds some life to the lips, and some sheen, but is not at all overly glossy and is not a bold shade but yes, you CAN notice it. LOVE this color and this particular lip butter!