I like this. I have many, many drugstore powders, and among the ones that don't break me out (which are few) this one is one of my favourites to set under the eyes.This powder is translucent and matte on my NC 42 skin tone unless I apply a lot and don't sweep it away, in which case it does show up as a sheer, dry, white color. I don't bake with it, and I wouldn't suggest baking with it. It's easy to overdo. A LITTLE goes a long way. The packaging is great, comfortable, easy to open, and somehow, never a mess.Concerning shimmer, it doesn't have any. The NYX MINERAL setting powder may have some, but not this one.I have repurchased already, and would repurchase again.