It's hard for a mascara to wow me, but this one did! I REALLY struggle to hold a curl in my lashes and keep them lifted. This manages to do it and I don't even curl my lashes with this! It adds volume without being too clumpy. I personally don't see much length, but I already have long eyelashes. I usually use two coats with mascara, but with this I find I need three. The first coat doesn't do much, second lifts, and the third adds the volume. I like to wait and let it dry a bit before I do the third coat. It doesn't smudge or flake. This stays put all day. I find it removes easily with oil. This mascara gives me the look I want. Previously, I was using two mascaras to reach my desired effect. The wand is quite big, so I prefer to use a mascara with a smaller wand on my lower lashes (wet n wild mega length).