I was a little intimidated when I bought this product because it is SO pigmented but I am really happy with this lipgloss. I was looking for a nice deep berry color lipgloss with good color pay off for the fall and this one is perfect. I usually apply this with my fingers because I find it a little TOO intense on my pale, pale skin when I slap it on with the doe foot applicator. This is also really long lasting. I wore this to work and barley had to touch it up. Overall, i give it 5 stars!