I really like NYX's Megashine line, but used to bypass this shade because it looked so bright and "out there" in the tube. However, after trying it on, I realized that this is a really versatile shade of cool pink. The color can be super bright and more of a night-time look only if you put alot on, i.e. a full swipe. I found that if I simply dot a little on, it will give me the most natural-looking pop of pink, in a "my lips but better" sort of way, which I can wear any time of the day. This is a great color for someone with cool skin tone, and can be used to create different looks, depending on how you use it. Beautiful shade!