I thought this shade was going to be a vampy wine shade based on it's appearance in the packaging, instead it is bright magenta (should have tried it on first lol). It's still pretty, just not what I was looking for. I liked the consistency initially: it goes on thin and is easy to apply. However, about an hour later I looked in the mirror and it had dried out pretty badly. I had purple flecks of dry skin on my lips (not cute!). This could maybe be avoided with applying a balm first, or maybe a lip gloss over it. I wouldn't buy this again, but if you want a bold lip shade, this one is pretty good for the price.