After hearing people rave about these lip creams, I decided to give one a shot. The formulation is pretty nifty: It goes on nice and smooth, doesn't dry out your lips and the color has pretty decent staying power. (I just ate a big portion of greasy fries and had something to drink and while the color has faded a bit, it's still visible. Sadly, it is also visible on my cup.)My one complaint is the color: In the tube and on the display, San Paulo looks like a muted, almost dusty, rose. On my lips it is fuschia. It's a nice looking fuschia, but it is definitely not the slightly-rosy nude I thought I was getting. I would buy the lip creams again, but probably not this particular color. I definitely think you should take the display color as more of a suggestion than an actual swatch.