I just adore NYX Soft Matte Lip Creams and I have more of these than I care to admit. Yup, they are that good! These are stand-out in terms of shade, color payoff, formulation, and price-point. Zurich is a gorgeous, nude neutral shade with an ever-so-slight pink undertone that will work on a lot of different skin-tones. I love nudes but I have a terrible time finding ones that work for me; this is one of the rare shades that is flattering for my NC25/30. Although I have a few similar shades to this one, some extremely pricey, they are of different formulation and I find myself reaching for this one the most. The formulation is hands down perfection! Super creamy and dries matte YET my lips are never dried out when I use this. And no stickyness, yes please! It dries with the same finish as the Nars Lip Gloss Stains which I adored (now sadly discontinued) but those were $25 a pop while this is $6. These are similar to Milani's lip intense liquid color in terms of finish but I like the NYX formulation a lot more. I just can't say enough good things about this line of lippies or this specific shade. If you are a fan of Nars Belle de Jour or Blonde Venus, and/or Mac's Twig or their other pinky beige nutrals, and if you are a fan of the matte look you will love this shade and formulation by NYX.