I have been combing through various foundations to find one that has a great matte lasting power, where it feels light on my face and doesn't run off by the end of the day. For me, this is a hit and miss in some areas. CoverageThis is a sheer, light coverage, but it can be built up to an extent without looking too caked on. I usually use a stippling brush with it, because I find if I make any sort of circular motions with this product, it tends to streak. The finish depends entirely on how many layers you've put on, with the bare minimum it creates a similar dewy effect to Urban Decay's Naked, but it becomes more on the matte looking side if you've added another layer or two. ColorAt first I was a little put off by the color. I tried to get in the lightest shade to match my paler tone, but it appears to be a rather yellow color. Once blended on the face however, it wasn't entirely horrible, but I think it oxidizes to a more warm, orange-like tone after a few hours, so it's not the most ideal color for pale skin, but if you have warmer undertones, you can probably get away with it, especially if you add a lighter concealer. IrritationsMy skin is usually very sensitive to most products, and with this it seems to do fine, there are no breakouts with it or more oily skin than usual as a result. Overall, is this the best matte foundation in the world? Probably not. But for an every-day application with a nice easy squeeze tube, it's quick, it's easy, it blends and settles nicely, and stays on pretty decently throughout the day, I think it's pretty good, and I would purchase it again.