Update: Since writing this I have worn this shade more often. It's weird, it became more orange and less pink the more I used it, as if the top layer was a different shade. It's more similar to Summer Peach than Pinched, since Pinched is way more shimmery. This is a little less pink than Summer Peach but both are still mainly pink over peach or apricot. It *IS* a pretty color, and I am wearing it for a subtle simple look, mainly because it's there lol. So I did up the rating, but I still think I def have too many pinky blushes! Lol.Ummm...I'm really disappointed. After looking at reviews and swatches, I thought this might replace my E.l.f. Candid Coral which I love but isn't super in quality and Nyx blushes are a little better. But what gets me is that it's STILL so pink! Why are all the new Nyx blushes either super pink or super sparkly!? I like Nyx blushes and I have a few, but the range really changed and now you can only find those types of shades. I really wanted a nice APRICOT blush (as well as a nice taupe, all disc/t btw) and I don't think this is apricot at all. It doesn't look like it does in the picture. I've had that before with Nyx blushes, I've wondered in the past if I had a mislabeled container or just the images are photoshopped online. It's less pink than some of their other ones, sure, but it just wasn't what I was looking for. Don't get me wrong, it's a pretty color, but its like a more subtle Pinched instead of a true peachy-apricot. I really feel like you don't need both. (Meaning I have too many pinky shades and want some variety.) I got it for $1.30 and if I paid full price I would return it. I'm almost bummed I chose this over another color of theirs, thought I doubt anything would be a better match with their current line. :( I will have to get the Candid Coral again, I love that color! I almost NEVER wear this. Sorry but just not worth it for me.