This product has a thin lotion feel, not what I associate with a primer. Right out of the tube (it comes in a tube now) it rubbed me the wrong way because it has a strong, pronounced odor that is reminiscent of some kind of toiletry product I would associate with an elderly gentleman. Maybe something in my grandfather's bathroom? I thought the blue-ish white color was interesting, but I don't see what it does. Worse, when I applied my foundation over it, my skin had a very dry, dull appearance which is not how this foundation usually behaves on my skin. I washed my face right off! Very disappointed and hoping Target will let me return the product even though I have opened it.