I think the name must be some kind of inside joke. This is a sheer orange polish that gets deeper orange as it's layered. I love it, and I almost missed it because of the name. (I don't wear the color "plum" well.) I was so confused I looked up the color "plum" in Wikipedia, and it said, "very dark purple". In any case this is beautiful. It's my favorite for a French manicure!

This is NOT the colour most people think of when they hear "plum" i.e. not at all purple. It's sheer coral, more like the colour of red plums, or plum flesh, as in: Or strawberry as another reviewer said.I love it! A great sheer "pink" for warmer-toned skin, nice texture, good shine. One coat "lifts" the pink in my nails without actually looking like any colour has been added, two coats give a definite sheer pink gloss and look better (imho) with a little whitener under the tip.

Another gorgeous french mani color. This is a light plum jelly. Very nice for a classic look. This isn't pink though, so if you're looking for a sheer classic pink, this isn't it. This is very much so a plum color.

Not quite pink enough...much more plum. I was looking for a nice soft pink french manicure.

I completely agree with the review by "shrieking_madwoman". I purchased is to use in a french manicure, but it is far too dark pinky-red for my fair skin. I could see this polish working really well on someone with olive skin or darker... Just not on fair skin (for a classic french manicure). The formula was sort of jelly-ish, but not altogether unpleasant. I do like the Orly bottle as well.