I'm a NYX fanatic. I love the suedes, the lingerie line, the matte lipsticks, and the SMLCs.I picked up this shade although I have an endless amount of lip products, something drew me towards wearing it, so I did. When you open it... the smell of butter-creamy-vanilla hits your noseIf you don't like that smell, then be warned, though the smell does go away.The color is, to be honest, a little out of my comfort zone. It's a bright berry.. but it looks amazing. It's a great color that says I'm fun but I'm not trying too hard. From a distance, it looks like almost a vampy color; it's only when you're up close that you notice that it has such bright undertones.It lasts forever, too, but like all mattes, watch out because it can be drying(: