Our extraordinary Brightening Shampoo, free from SLS/SLES sulfates, produces a rich lather that lifts away dirt and oil. After rinsing, your comb will glide smoothly through soft, clean, and radiant strands.
Here’s Why You’ll Love It
- Gently cleanses with a rich lather.
- Free of SLS/SLES sulfates*.
- Adds softness and smoothness.
- Keeps blondes bright.
- Certified PETA Global Animal Test–Free.
Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if needed.
Let’s Look Inside
SmartRelease Technology
A triple-powered system that continuously releases healthy-hair ingredients to protect against daily styling and environmental damage.
Arginine
A naturally occurring amino acid that helps strengthen and rebuild hair from within.
Monoi Oil
A luxurious blend of coconut oil and Tahitian gardenia flower that fights frizz, boosts shine, and helps shield hair from damage.
Tamanu Oil
A nutrient-rich UV absorber with Omega-6 and -9 that deeply hydrates, enhances shine, and prevents brittleness.
Item Name: Joico - Blonde Life Violet Shampoo - 300 ml / 10.1 oz
Manufactuer: Joico
Type: Hair
UPC: 074469513388
SKU: JOI-BLONDELIFE
Weight: 300 grams - (0.66 lb)
Condition: New
Tags: BPXC, Concern: Color Protection, Concern: Shine, Cruelty-Free, Hair, Hair Type: All, Joico, New Arrivals, Preference: Cruelty-Free, Preference: Vegan, Type: Hair, and Vegan