Color: A very bright pink-red. It may look like a pure bright red if you have fair skin with cool undertones.Application: Extremely smooth to apply. No tugging whatsoever. I actually prefer a bit of tugging because it makes lipsticks a bit easier to apply. But yeah, this baby just glides on. Wear: There is some transfer but nothing excessive. This color just lasts and lasts and lasts.Pros:Excellent pigmentation you really need about one or two swipes max for full coverageComfortable on the lips (not overly drying for a matte) Great staying powerVery affordable at $6Cons:Packaging is a little flimsy All in all, this is an excellent product. I'd say it rivals high-end brands.