I have several of these NYX lip pencils and use them all over my lips as matte lipstick, they last all day without drying. Bloom is a dark fuchsia (it's darker/deeper than NYX Fuchsia) and I adore it. I'm NC20, deep winter, and both Bloom and Fuchsia work so well on me. Bloom gives a vampier effect. I adore these pencils, it's a fantastic formulation.