It pains to give any Nyx product a weak review, because I absolutely love them, but this one was a bit of a let down. I had the same problem as pretty much everyone else: it's streaky and too sheer. You have to apply 2-3 layers to get a darker color pay-off, but the more product you apply, the more streaky it gets, so... no good. I had to use my lip brush here and there, and some gloss (Devil's Food Cake, also by Nyx, works good with this color), and the results were still... meh. It's such a shame because it's such a beautiful color, and most of Nyx's Matte Lip Creams apply like a dream... but oh, well. It can't all be perfect!