I have been using this gel for over 10 years! It's by far the best hair gel I've come across and after all these years, still the one I reach for at the store everytime. Plus it's a lot cheaper than the top brands that did nothing for my hair.I have thick curly hair which is not so easy to maintain and I have tried pretty much everything for curly hair, you name it! I've tried curling creams, hair oils, frizz eaze, hair mousse, hairspray, etc, etc, etc! Although the hair oils are great at maintaining friz, those products alone have never been able to control my curls, until I found New Wave gel. The gel doesn't leave a white, flakey residue when dry and comes out in the shower with ease.My only hang up would be that Priceline have stopped stocking it and now am on the hunt to find it again.