Go Ginza is one of my favourite Essie polishes. It is a gorgeous shade of lilac with a pink undertone, which makes it very flattering on my NC15 skin. It has a creme finish and an excellent formula for such a light colour two coats to fill opacity. It dries quickly and to a shiny finish. It applied easily, no streaks or bald patches. It also has fantastic wear time, lasting around 5 days paired with base coat and top coat before suffering from minimal tipwear. It lasts even longer as a pedi and is actually very flattering on the feet, particularly if they have a bit of a tan. I always get a lot of compliments on this colour, and I think it would be flattering on most skin tones. This is such a beautiful shade to pull out in the Spring every purple lover needs this one!

Essie Go Ginza is one fantastic nail polish! The color is beautiful, a pastel purple. The pigmentation is incredible: You will only need two coats tops to achieve even coverage. The longevity is amazing: It was a good five days before I noticed it slightly fading at the tips.Essie really is the best brand of nail polishes on the market and worth the price.

I didn't love this quite as much as I thought I would based on the other reviews. It's a cool pale greyish lilac that just didn't look super with my coloring (cool, pale). I also needed 3 coats to achieve opacity which was annoying. It's not terrible though and it is "fresh," different, and a nice Summertime color. To me it is more "white" than in the photo above the reviews here which shows it as more "lilac" than it looks on my toes (even after 3 coats). Would probably look far better on someone with a tan or different coloring than me. It IS different and interesting though and I do like the change from colors I've bored of over the years (such as Mint Candy Apple). I'm going to try Essie Lapiz Of Luxury next and hope it is more of a 5 lippie product for me and a regular staple which I'd hoped this would be. UPDATE: This has grown on me but I'm still not as obsessed as other reviewers here.

A beautiful pink/lilac shade that's perfect for spring, plus the formula isn't watery or running. I've learned that Essie formulas can be hit and miss so I usually buy them on sale because I'd rather not pay full price if the formula is mediocre. Go Ginza would flatter most skin tones and it would look great when I have more colour in the summer.

I'am not fan over lilac lavender polish but love this one. A pale lilac cream with a white grey undertone. Perfect for spring. Applied for me like a dream... 2 coats and done! I like to put a silver glitter on each ring finger and whoa... It is stunning. Looks like Easter. I would buy this again if I ran out!!!!! Love love love!!!