I've updated my review... Most say it is muted; I disagree. I prefer I'm India the Mood for Love, so know that this is my perfect pink standard. Swede Tooth is more like a lightly grayed strawberry pink, if that makes sense. It looks like the pink columns at Taco Cabana, or the pink walls at Baskin Robbins. I still feel cheated by OPI marketing with this bright pink for winter....It is bright, but not cheery. Application was patchy, so I needed 3 coats. You will see the grey hue when it dries. Since I have warm skin, I think the slight bit of grey in Swede Tooth clashes on me; it looks a little odd and makes my skin seem a little sallow. In certain lighting, it looks tolerable (not good). Maybe girls with cool skin can wear this successfully? I've seen swatches were it looks so cute, so it is working for them (like the swatch above). I wish I would have tried Shorts Story instead. Edit: And I finally did try Shorts Story. It is what I wanted Swede Tooth to be! So review Shorts Story, too. As it turns out, I didn't really love it, but oh well. Glad I tried it, so now I know... Now, I love love love I'm India the Mood for Love. Even though it is a blue pink, it has enough fushia so that it is very, very flattering on me. So, if you have warm skin, and could choose between the two, I suggest India. I would give India a 5.0. Both colors are medium pinks, and somewhat similar. Swede is slightly lighter, brighter, light strawberryish, and had that grey cast. India is had a touch more fushia, is nice and crisp, but not bright in your face (and I have worn it in winter, because I love it that much).