Wella EIMI Rugged Texture is a matte paste that delivers strong definition and a textured, sculpted finish. The lightweight formula adds grip and separation without shine, making it ideal for modern, undone styles with natural movement. Sulfate-free and suitable for all hair types, this paste creates a rugged, lived-in texture that holds without stiffness.
How to Use
- Warm a small amount between palms until pliable.
- Work through dry hair, focusing on mid-lengths and ends.
- Twist or tousle sections to create texture and definition.
- Layer for stronger hold or rework throughout the day.
Product Details
- Formula: Sulfate-Free
- Hold Level: 3 (Strong)
ADDITIONAL DETAILS
Item Name: Wella - EIMI Rugged Texture 2.53 oz
Manufactuer: Wella
Type: Hair
UPC: 070018078513
SKU: WELLA-ERT 2.53
Weight: 80 grams - (0.18 lb)
Condition: New
Tags: BPX, Concern: Hold & Style Extending, Concern: Volumizing, Hair, Hair Styling, Hair Type: All, PDP Done, Preference: Sulfate-Free, SALE, TIER 2, Type: Hair, Wella, Wella Company
Item Name: Wella - EIMI Rugged Texture 2.53 oz
Manufactuer: Wella
Type: Hair
UPC: 070018078513
SKU: WELLA-ERT 2.53
Weight: 80 grams - (0.18 lb)
Condition: New
Tags: BPX, Concern: Hold & Style Extending, Concern: Volumizing, Hair, Hair Styling, Hair Type: All, PDP Done, Preference: Sulfate-Free, SALE, TIER 2, Type: Hair, Wella, Wella Company
