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Brand Highlight: Essie Gel Couture


Posted on November 01 2021

Are you ready to elevate your nail game with a touch of sophistication and lasting charm? Essie is one of the leading and most beloved nail brands in the industry today. From the playful names to the wide variety of gorgeous shades available in lacquer & gel, Essie continues to stay on top of the latest industry trends. Today we’re going to talk about Essie Gel Couture. What is it? What makes it different from other Essie polishes? Let’s take a closer look!

Essie Gel Couture is a 2-step system of long-lasting polish colors and top coat that bring luxury to your fingertips. No LED or UV lamp required! Providing a luxurious gel-like shine and finish, this collection, inspired by haute couture fashion, is now available in over 100 shades! Essie Gel Couture is a game-changer in the world of nail polish, offering the best of both worlds: a seamless application process and a remarkably durable finish. This collection is designed to provide a gel-like shine and longevity, all while maintaining the simplicity of a regular polish application. Essie Gel Couture is unique because of the 2-Step System that makes long-wear easy for anyone who is just starting in nail polish or is a pro!

Ready to try out Essie Gel Couture nail polish? Shop all below!


How to Use the Essie Gel Couture System



Step 1: After cleansing the nails with nail polish remover, apply one layer of Essie Gel Couture nail polish in the shade of your choice (no base coat required!). Add an additional 1-2 coats for more saturated color.

Step 2: Apply the specially formulated, platinum grade finish Gel Couture Top Coat to your manicure. This seals in the color and provides an instant gel-like shine.

PRO TIP: Gel Couture is formulated as a system. It’s important to use the Gel Couture color and top coat together to achieve the best results.

To remove the Essie Gel Couture, use acetone! It’s THAT easy!

With Essie Gel Couture, you don’t have to be a professional to create a meaningful, long-lasting manicure. This streamlined process makes for the easiest way to get that salon look in the comfort of your own home.


No UV or LED Lamp Required

One of the most remarkable features of Essie Gel Couture is that it doesn't require a UV or LED lamp to cure. Traditional gel manicures often involve time-consuming and potentially damaging lamp sessions to set the polish. With Essie Gel Couture, the innovative formula dries naturally, saving you both time and potential harm to your nails.

In a world where convenience and style coexist, Essie Gel Couture stands out as a true gem. Its ability to provide a salon-quality finish without the fuss of lamp curing is a game-changer for those who crave a chic, lasting manicure.

Get ready to embrace the elegance of Essie Gel Couture and make a statement with your nails that lasts. With a wide range of captivating shades, this collection lets you explore your creativity and flaunt your individuality, all while maintaining that flawless, gel-like finish. Ready to add Essie Gel Couture to your nail collection? Shop below!




Shop Essie Gel Couture now!



Is there any other questions you need help with? Leave them down below or email us at!


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Tags: Essie , Essie Gel Couture , Gel Couture , Gel Polish , Nail Lacquer , Professional ,


  • Angela Reed: September 02, 2020

    Do I need to soak my nails in acetone to get the gel off?

  • Tiffany: October 13, 2021

    I just tried the 2 step system and they never dried, stayed sticky and wiped right off, plz advice

  • Christina: October 14, 2021

    Hi Tiffany,

    Oh no! We are sorry that it did not go so well. Please explain what nail polish and top coat did you use to create your mani? Hope to hear from you soon!

    Beyond Polish Marketing Assistant

  • Luanne: November 03, 2021

    I LOVE this polish! For years I had artificial nails. After I quit my job to be with my husband, who had had multiple health issues, I did not have a schedule that allowed me to get to the nail salon like I needed. I also wanted to save money due to our reduced income. I tried many polishes, none of which held up more than a few days. Then I tried the Essie brand. It worked much better. However, I still wanted an even longer lasting polish. I then tried Essie 2 step Gel polish. It is amazing!! Easy to apply, looks beautiful, and lasts 10 days for me. I have beautiful nails now with minimal time and cost. Thank you for creating a great product!

  • Christina: November 04, 2021

    Hi Luanne!

    This is amazing! We love to hear stories like this. Glad you found the right polish for you. Thank you for stopping by and reading our blog.

    Beyond Polish Marketing Assistant

  • Jessica: November 25, 2021

    This might be silly, but am I supposed to let the gel color dry before putting on the top coat or apply while color is still wet?

  • Christina: November 26, 2021

    Hi Jessica!

    If you are using gel polish, you would need to cure it under a LED/UV lamp first then apply a top coat then cure it under a lamp again. Email our customer service team at They love to help you out with any other questions. Have a nice day!

    Beyond Polish Marketing Assistant

  • Torie: June 13, 2022

    @Christina, if you need to use an LED/UV light for this nail polish, how come in the instructions above, there is not mention of it. If this site is going to provide instructions for the nail polish, it should provide the full set of instructions.

  • Christina: June 13, 2022

    Hi Torie,

    Essie Gel Couture Polish does not require a LED/UV lamp ( the blog does state this ), but an Essie Gel does. 😊 Let me know if you have any other questions or you can email our customer service team – Thanks for stopping by to read our blog. Have a nice day!

    Beyond Polish Marketing

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