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Introducing JINsoon!

Introducing JINsoon!

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Something exciting has arrived at Beyond Polish! We are proud to introduce JINsoon nail lacquers & treatments to the BP family and hope you are just as excited as we are! We constantly strive to bring you the hottest and trendiest nail brands so we couldn't be more thrilled to welcome JINsoon. If you're not familiar, don't worry! We're here to give you the whole introduction. Shall we?

Jin Soon Choi

Founded by nail artist Jin Soon Choi, the JINsoon lacquer line embodies everything that Jin believes a great nail polish should be. She was born in Korea and moved to New York City in 1991, where she began building her reputation as a rising freelance nail artist. She began her career by offering manicures at salons, but quickly realized that she wanted to go out on her own and offer more personalized, one-to-one services. She soon began to grow a following of go-to manicurists, photographers, top editors, designers, and celebrities. 

In 1999, she opened her first Jin Soon Hand and Foot Spa in the East Village, specializing in nail treatments, along with waxing and brow shaping. After gaining much success, she was able to open up another salon, this time in the West Village, where Sarah Jessica Parker was her first client! She also opened another salon on the Upper East Side.

In 2012, Choi launched her nail polish line. The range of shades included those named by models she regularly worked with. The formulas are 9/10[-free and formulated with high-tech polymers and resins that ensure long wear and a shiny finish. 

By listening to clients and influencers, as well as following her passion, she's been able to create nail polish that is the answer to countless suggestions on what people were looking for in a nail polish line. She believes that the nail polish should be as healthful and eco-friendly. Her nail polish line was also designed specifically with busy women in mind. 

In addition to being eco-friendly and non-toxic, JINsoon nail polish also offers the folllowing:

  • long-lasting formula with a chip-proof finish
  • rich, lustrous color in 2 coats with striking brilliance and intense shine
  • double patented quick-dry formula that delivers a smooth application
  • UV filter protects against fading or yellowing of color
  • 9/10-free formula
  • high-tech polymers and resin for longer wear and extended shelf life
  • vegan friendly
  • no animal testing

 

 

 

 

 

 

 

How excited are you for JINsoon to join the BP family? Let us know in the comments below! As always, if you try and of the colors, we'd love to see your #nailfies. Share them with us on Instagram and Facebook tagging us @beyondpolish and use the hashtag #PolishWithBeyond. You might get featured!

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