This is the Absolute best shampoo & conditioner I have used yet. I have tried Redken, Matrix, Biolage, and many more shampoo & conditioners to try to make my frizzy/poofy hair smooth. When using this S&C my hair is very soft and smooth. I have had no poof and no frizz so far. I plan to try their other products soon. The Shampoo was 12.99 for 12oz. and the conditioner was 13.99 for 12oz. This is supposed to preserve your color 78% longer, I don't know about this because my hair had already faded before using this. I have only used this two times so if anything changes I will update my review, but for now this is looking like a HG!!! The one thing I would like to see done differently would be if they would put a pump on it, but overall it's great. The smell of the conditioner isn't the greatest in the world, but the shampoo smells good. Once it is dry you can't smell the conditioner at all just the shampoo. I would say for anyone having trouble finding a smoothing s&c please try this...you won't be disappointed!!!