This is a really strong product, especially for $7.00 USD. Most important to me, it's cruelty-free; I just don't buy from companies that aren't.I'm NW15, with green eyes, and I wanted a very basic neutral "natural shadow" eyeshadow that I can just swipe on and forget about, on days when I am in a hurry, or just can't be bothered with primer, a lid shade, a crease shade, and highlight.I have extremely oily lids, so powder shadows, applied to primer-less lids, quickly collect in my lid creases as greasy little stripes.That's not a good look, so I decided to try a cream shadow.Iconic, described on the NYX site as simply "greige," suits my purposes nicely, though it is a tiny bit darker than I'd hoped (I bought it online).Packaging is no-frills, but serviceable and seems sturdy.Iconic is a creamy matte medium-to-deep cool brown. I dab it onto clean lids with the doefoot applicator and immediately blend out with a finger or a short-bristled brush. It applies smoothly, though the tiniest bit on the dry side. I blend it from lashlines to just about creases, and it gives my eyes a bit of polish and emphasis, without screaming, "EYESHADOW!" Iconic looks smooth and crease-free on my oil-slick lids for at least six hours before it starts to feel a bit sticky, and that's darned impressive, for me. I'd definitely buy this product again, and probably in Iconic again, though I might try something lighter, like "Revel," next time.If you like matte eyeshadow, and have oily skin, this is certainly a must-try.