Im a true fan of red lipstick and Ive been trying to own as many red tones as possible. And this is the darkest one Ive ever had. I dont know why this aint popular since I havent found any review on it here. A fun color to play with. It has the tone of wine, very dark and very vampy. Super creamy ,easy to apply, absolutely not drying but the lasting power is bad, just a wash and the color all fade away. Still I love this as a really cool color to use on occassions such as Halloween I suggest? Would definitely buy again~